Must Read

This is the best blog you must read if you want to learn about blogging in general, or about specific topics such as Search Engine Optimization, or Search Engine Marketing. Add it to your favourites so you will always find it back easily.

how to improve pagespeed, be fast

Be like Max Verstappen. Be the Fastest.

Why PageSpeed is the single most important factor to improve right now for your website PageSpeed Equals Landing Page Experience. It is the only thing that distinguish your site from the other bidders at Google’s Auction. Why PageSpeed optimization is the single best thing you must do to distinguish yourself from the competition in 2022. …

Be like Max Verstappen. Be the Fastest. Read More »

Try bing ads with a google ads import

Try Microsoft Bing Ads. Simply import your successful Google Ads Campaigns and get extra leads almost for free

Try Microsoft Bing Ads! In an era where Google Ads CPC prices are rising to astronomic proportions it becomes less interesting to advertise on Google Ads for certain markets. Before you start from scratch with Bing Ads you must know this. If you have a successful Google Ads campaign, you should try advertising Bing search …

Try Microsoft Bing Ads. Simply import your successful Google Ads Campaigns and get extra leads almost for free Read More »

Google Ads Keyword Tool results

Keyword research is the reason I am not writing today about Corona virus

On short term it might be interesting to use hot topics and actuality such as this years’ killer virus. But on the long run I think it is not interesting. Not for me. Proper keyword research is. Next year you already forgot about this year’s threat and another disease is on top of people’s mind. …

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Why your website is losing 28% of potential visitors if HTTPS is not enabled

There is a quick and simple automated solution and you can even get it for free But wait. Discover nine reasons why you are better off paying for an SSL certificate. You will be glad to pay and get an even bigger smile on your face. Website encryption is for banks and villains. That is …

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How to become a Google Partner? Fast track to become one.

Things are going well with Google Ads consulting. After I obtained my Google Adwords Search certificate more jobs came my way and I steadily start building a portfolio of clients. I have to be selective in accepting new clients, to meet my Agency Goals of Advertising for Sustainable Businesses. Yes. I recently upgraded my Upwork …

How to become a Google Partner? Fast track to become one. Read More »

Advertising – just some thougts kind of my landing page back in 2018

One wakes up one day and decides to start a career in advertising. Is it like that? Ask a group of toddlers what they want to do when the grow up. Few will tell you they are interested in advertising. When you asked me when I was little, I did not know what to become. …

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Google AdWords Search Certified Professional

At least untill 3th of April 2019. I may oficially call myself a Google Adwords Search Certified professional. I was awarded with the certificate after passing the AdWords Fundamentals and Search Advertising assessments. Since January 2018 these Google certificates are issued by Googles Acedemy for Ads. Why did I want to become certified? It requires …

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AdWords. The Symbiosis between Client and own Developments

It is incredible. The things I learn from my clients. I apply what I learn doing consultancies in my own projects. Visa versa, the things I learn doing developing my own endeavours are directly improving my clients results in every following assignment. A great example is Google AdWords. I hated paying for advertisements. I was …

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How to install a SSL certificate to upgrade you WordPress site to https ?

Do you wonder how to install a SSL certificate to upgrade you WordPress site to https and get that fancy green lock in your browser? I did not care too much about that. It was something for web shops. This year something changed. Google started punishing websites that do not have encryption and are accessible …

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Scientific Copy writing & Scientific Advertising

I am taking a quick break now from my Scientific Copy writing to write about Scientific Advertising. Currently I am finishing my thesis were I write about farming systems, value chains and strategic planning. Interesting topics for some other time perhaps. I should put some attention to my Research Gate profile. If you have not …

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The One Thing Agriculture and SEO have in Common

Although farming has at first sight little to do with Search Engine Optimization, these fields of expertise have one thing in common… …it is all about growth. In agriculture, there are two parallel perceptions, or a clash of paradigms (P.T. Kidd, 2012) about how growth should be achieved. The conventional and the traditional methodology. I …

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The Art of Blogging: Learn my Organic Traffic Building Strategy

Writing a blogpost about blogging is as lame as trying to make money with the ‘writing about how to make money’ strategy. Too many people are doing it. Why would I even try to beat the competition? You need a good reason, a clear goal to do so. Now I have such an objective, it …

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[VIDEO] How to make Organic Substrate – Organicos el Cerro Negro

For my internship with CIRAD, I have the pleasure and honour to work with a group of organic farmers “Organicos el Cerro Negro”. During one of my visits, one of the associated organic farmers, Mainor Barrantes explained how to make organic substrate. He grows his own seedlings to sustainable produce organic vegetables on a mountain …

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Just Moved

We just moved to another house in Costa Rica, working from home-office in the nice tropical climate in Turrialba. Now you will find the new direction in our newsletter and (soon) on google maps as well.

Managing Multilingual Content

Avoid managing multilingual content unless it is absolutely essential. Creating the content is at least double the work, or even more with several languages. Ofcourse an automated google tranlation is an option, but the output – without manual revision – will be full with errors. Technically, once a multilingual content management system had been installed, …

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Jeroen Houdijk

A blog, serious? Thoughts on strategic blogging

Since 2004 I’ve been doing websites, blogs etc. But I never really took up blogging serious because I found it more interesting to create information websites (about personal finance), of to write specific blog about fishing. Now Houdyk.com has been up and running for a while as my portfolio site, because, you know, you need …

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LinkedIn Group: Sustainability Management Professionals

Last month I started the LinkedIn Group: Sustainability Management Professionals. Sustainability Management Professionals is a place for discussion, sharing information and solutions for problems related with implementing Sustainability Management in small or medium organizations, in any industry. Sustainability metrics, Integrated Management Systems, Certification, Risk Management, Audits, Best Practices and Software are examples of relevant topics. …

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Google webmasters tools: Mobile Friendly

The usage of mobile devices, such as smart phones and tablets to visit websites has increased a lot. It is funny to see the changes is browsing behouviour. Internet Explorer for example, has dropped from over 90 percent to less than 5 percent users for regular website visits. Google has announced to punish websites that …

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My Manga Avatar

Today I used Face Your Manga to create a few avatars for my websites users. Trough wordpress’ Gravatar, each Avatar gets linked with an emailaccount. This way at the end of each post, will appear such an Avatar. Here you see mine. Funny no? This way, a website gets more personal, without publishing private photo’s.

Invitation Focus Group

To share best practices on Integrated Management Systems I would like to invite you to register for the Backbone.ms newsletter to be accepted in the LinkedIn group. In addition to the scientific literature made available trough the Mendeley group on Integrated Management Systems, at the linkedIn group best practices can be discussed. //www.linkedin.com/grps/Backbone-Integrated-Management-System-8387561/about?