Visionary statement Backbone Management System (2017-2021)
By the end of 2021 Backbone Management System will be a significant player in the market for integrated management systems. Aiming to meet ten percent of the demand for integrated quality management systems. Making continual improvement and organizational learning accessible for small and medium sized organizations. Our projection is to reach 3000 implementations in five years, with the point of gravity of our clients located in the U.S. and Europe. The implementations of the Backbone Management System will contribute to an increased sustainability thinking, with the triple bottom-line as the basis for new metrics development and sustainability management.
The demand for certified ISO 9001 Quality Management Systems seems to reach its ceiling. ISO 14001 certified Environmental Management Systems are relatively new to the market and show an annual growth of a few percent. Several trends indicate an increased demand for Integrated Management Systems.
Trends
We could have a look at the mentions of the terminology in scientific literature, or google trends, but there is simple, logic reasoning to it.
First of all, the High Level Structure (HLS), announced way back in 2012, was introduced in 2015 with ISO’s update for Quality and Environmental standards. A soft landing, with a 3-year transition period ending in 2018. The common table of content in the HLS for the standards, enables the usage of a single framework. There’s benefits and savings that come with that. Higher Efficiency. Reduced audit costs. Reduced Implementation- and Maintenance costs.
There is a new standard joining the HLS family end of 2017(?) based on OHSAS-18001, ISO is developing ISO-45001, the Occupational health and safety management systems standard. This will probably give a boost to the demand for Integrated Business Management Systems. It becomes logic to integrate and monitor aspects related with people, planet and profit. The triple bottemline.
Then there is this megatrend of corporate sustainability. In my opinion, ISO is moving very slowly behind the developments in society. It is very well possible, that other standards or frameworks become leading in Sustainability Management.
Compliance is a result
Let’s talk about impact
After having reduced the Backbone Management System to just a tool. Let’s talk about numbers. This is typical a Software as a Service (SaaS) model. The graphic expression would show a beautiful hockey-stick. I am always skeptical when I see those type of graphs, and so should you be, because it is not easy to pull it off. Often, the first years are covered with Venture Capital (VC). High risk investments from a angel investors. I prefer to make a user- or crowd-fund approach, or a combination, to spread risk.
| year | 2017 | 2018 | 2019 | 2020 | 2021 |
|---|---|---|---|---|---|
| clients | 33 | 100 | 333 | 1000 | 3000 |
| $ / client | 999 | 999 | 999 | 999 | 999 |
| $ / year | 32.967 | 99.900 | 332.667 | 999.000 | 2.997.000 |
| total costs | 20.000 | 30.000 | 40.000 | 50.000 | 60.000 |
| NET | 12.967 | 69.900 | 292.667 | 949.000 | 2.937.000 |
The year of launch. 33 clients. 33K turnover. After development costs and almost three years of hard work remains about 13K. Barely enough to make a living. Two years after launch. With 100 clients, we are talking about a six-figure business. The scalability and timeframe for investments in infrastructure makes is a realistic projection to reach 3000 clients and 3 million $USD in annual turnover in five years.
All this is assuming an annual billing of $999,- per client. That is on the low side. Similar products charge that for just one user. A license for a small organization with 3-5 person should be priced at, at least double that amount. Something to figure out still.
Why don’t you tell me what would be best, a fixed rate per organization, depending on its size category, or paying per user?
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