AdWords. The Symbiosis between Client and own Developments

It is incredible. The things I learn from my clients. I apply what I learn doing consultancies in my own projects. Visa versa, the things I learn doing developing my own endeavours are directly improving my clients results in every following assignment. A great example is Google AdWords.

I hated paying for advertisements. I was radically against it. A few months ago, I compared it with using cancerous pesticides. Now I have seen the other side and doing well form the start. How different is that with Facebook Advertising. A steep learning curve, problems with installing Facebook pixel in WooCommerce and only access to existing clients. AdWords is much more intuitive.

I am not saying there is no learning curve with AdWords. Perhaps it is just because I am playing over a decade with AdSense, the publisher side of Google Online Advertising Vehicle. It helps to know how site publishers think and the other way around it is important to understand the advertiser’s perspective. For that reason, I finally accepted the Google coupon they were sending me occasionally during the last 10 years.

First impression of Google AdWords

The initial set up was dead simple. Only in a later step you get access to the full interface, that may be a bit overwhelming at first… You know what, I am not going to write yet another AdWords Tutorial here. It is easy to find good tips on implementation and optimization. The most important factors I found are the advertising strategy, ad copy, exact keyword bidding, account organization in ad groups with few related keywords, Click Trough Rate and Quality Score. Ofcourse, the landing page and product offer has to be spot on and in sync with your ad copy.

I did not exactly register my time invested in setting up and optimizing my first campaign. I can assure It occupied me during the last two weeks. If not logged in I cannot stop thinking on keyword optimization, audiences and so on. The good thing (for you) is that I passed through his process, so the next time I set up a campaign it will be straightforward.

Successful campaign for my digital product

At this stage I am still figuring out and optimizing various factors. A/B tests are ongoing, but for some keywords I have steady double digit Click Trough Rates with my ad copy. The product page itself has gone to some zillion revisions to optimize sales, but from the start, Google AdWords, is a profitable channel to target new site visitors that are highly interested in buying. For this single campaign it is. I can not wait to write ad copy for AdWords and set up campaigns for others. I am really exited about it and that is why I wanted to share my first steps into AdWords.

Do you think I should become AdWords Certified? I wonder how many customers really care.