Optimization is the art of continuous improvement in the sales process. It is an art and science. Perhaps it best describes what I do.
Advertising and copywriting require technical skills at a high level, but for any business to be successful a holistic view is required.
You must understand all the processes going on. See the big lines, yet pay attention to the tiniest details that can interfere with the flow from lead to sale.
When it comes to digital marketing I can only share with you the experience I have, so I will not talk about anything I did not test myself.
I invite you to join my journey and discover the tools and tricks I find on my path to help optimize my own business processes.
What works for me is creating content rich websites using WordPress, and monetize those selling digital products with the native e-Commerce system WooCommerce.
If you want to know how to create a self hosted money making system with WordPress and Woocommerce. Stick around.
Do you have the urgent need to improve the conversion rate of your website? Schedule a call today and let’s discuss it.
Search Engine Optimization
SEO is an interesting part of the online marketing landscape.
Without knowing it, from day one that I created my first website I was doing SEO. Professionally I focussed more on Search Engine Advertising, but in one or another way SEO has always been part of it.
Many so called On Site – SEO techniques (so not backlink building) have everything to do with enhancing User Expereince. If your site is better, your will get more conversions. If your site is better, Google will send you more visitors.
So yes. SEO became something I can help with as well.
Some while back I wrote about the fundamental differences in approaches, and why both matter. Sometimes you need a little SEM as fertilizer, while you build on sustainable organic traffic.
And more recent, why PageSpeed is not only an SEO thing. Because well, faster sites have a lower bounde rate, thus more conversions, and google sees that, so you will receive more visitors as a bonus.
Just some thoughts. Are you investing in SEO for your site? I am glad to discuss the possibilities and SEO potential of your project.
