I am taking a quick break now from my Scientific Copy writing to write about Scientific Advertising. Currently I am finishing my thesis were I write about farming systems, value chains and strategic planning. Interesting topics for some other time perhaps.
I should put some attention to my Research Gate profile. If you have not heard about RG, it is a social network for scientists. Scientists are on Research Gate, not on LinkedIn. When you ask one (they are actually very kind people, but usually keep secret what they are working on), they think business people do not waste time on social network sites. Anyone tested that hypothesis?
In science, every word is weighed, just as copywriters do. In stead of now I’m just typing freely this little blog post update, I will skip the editing for today. Hope you’ll understand.
So, basically I am busy, but that did not keep me from having someone make a logo-icon for my personal finance sites in good old reliable blue. The winning color after months of A/B testing. Also, I had a book cover design done by some other guy on fiverr. If you want to learn about AB or split testing, read-this-book.
Because obviously copy writing is not my field of expertise, and I have lots of stuff to do, I will be inviting guest authors to write comments on their favorite chapter of Scientific Advertising, putting the timeless knowledge in a modern context. Click on the little book tumbnail, or here, to subscribe to my updates and receive your copy of Scientific Advertising for free. If you have something to say about it, are an expert in any of the topics described in the book or if you know someone who may bet interested in some free publicity and cross pollinating exposure, do not hesitate to let me know!