Sometimes things seem to make sense all of a sudden.
Last year Freelancing on UpWork has been a great move and I truly enjoy writing publicity, creating and optimizing advertisements. I was so focussed on that I did not do too much about my own website, so heres an update.
I have some digital projects going on, and that is very interesting. Also, with my current consultancies I have client interactons and continous challenges that keep me sharp. But what was lacking is some real life action.
With a construction project we are starting in Santa Cruz, Bolivia, I will be able to apply best practise such as sustainable building methods and smart use of water and energy. I see great potential for this and that is were my marketing skills come in.
It all seems to come together. It is very early stage, but we could be at the start of a beautifull company here. It starts with building a model house. For that, I determined soil texture on the lot we have available for this. It is Clay. So we need to mix in Sand in order to build using Superadobe.
Im exited about it and soon will think of how to bend this site in such a way it all makes sense. Perhaps I need to change my slogan to something like Advertising for Sustainable Business? For sure when the time is right a new local site for this project will be created in Spanish. But I just wanted to share this update to keep things going.
It is incredible. The things I learn from my clients. I apply what I learn doing consultancies in my own projects. Visa versa, the things I learn doing developing my own endeavours are directly improving my clients results in every following assignment. A great example is Google AdWords.
I hated paying for advertisements. I was radically against it. A few months ago, I compared it with using cancerous pesticides. Now I have seen the other side and doing well form the start. How different is that with Facebook Advertising. A steep learning curve, problems with installing Facebook pixel in WooCommerce and only access to existing clients. AdWords is much more intuitive.
I am not saying there is no learning curve with AdWords. Perhaps it is just because I am playing over a decade with AdSense, the publisher side of Google Online Advertising Vehicle. It helps to know how site publishers think and the other way around it is important to understand the advertiser’s perspective. For that reason, I finally accepted the Google coupon they were sending me occasionally during the last 10 years.
First impression of Google AdWords
The initial set up was dead simple. Only in a later step you get access to the full interface, that may be a bit overwhelming at first… You know what, I am not going to write yet another AdWords Tutorial here. It is easy to find good tips on implementation and optimization. The most important factors I found are the advertising strategy, ad copy, exact keyword bidding, account organization in ad groups with few related keywords, Click Trough Rate and Quality Score. Ofcourse, the landing page and product offer has to be spot on and in sync with your ad copy.
I did not exactly register my time invested in setting up and optimizing my first campaign. I can assure It occupied me during the last two weeks. If not logged in I cannot stop thinking on keyword optimization, audiences and so on. The good thing (for you) is that I passed through his process, so the next time I set up a campaign it will be straightforward.
Successful campaign for my digital product
At this stage I am still figuring out and optimizing various factors. A/B tests are ongoing, but for some keywords I have steady double digit Click Trough Rates with my ad copy. The product page itself has gone to some zillion revisions to optimize sales, but from the start, Google AdWords, is a profitable channel to target new site visitors that are highly interested in buying. For this single campaign it is. I can not wait to write ad copy for AdWords and set up campaigns for others. I am really exited about it and that is why I wanted to share my first steps into AdWords.
Do you think I should become AdWords Certified? I wonder how many customers really care.
Sometimes inspiration is not at the highest levels and in that case production just comes down to hard work and falling back to a growing backpack of expereince. Attention grabbing title today. It might even work out great.
Sometimes lack of something better proofs to be the best way to go and first things that comes to mind at the end turn out to be the best ideas.
Dutch Centre of Financial Information
Today recorded a short screencast to explain how to download an excel sheet I am offering to the Dutch public to help them budgetting on a monthly basis. Content is getting updated and I start seeing first positive effects of our latest efforts in terms of ad revenue. A long way to go still.
Copywriting jobs at Upwork Three potential clienst in a row tried obtaining a free sample writing. This is against the Upwork policies and user agreements so I had to reject those unfortunally. I think it is fair to charge a regular fee for a trial task. This is to prevent that clients obtain -lets say- ten sample writings in the interview phase before to continue working with the best.
Being the best candidate, I had no doubt that I would win all three of these gigs, but I feel sorry for the other applicants that may submit work without getting paid. I made this mistake once, without realising it. Just a few paragraphs is not the point. It is the time I invest in applying, studying your site, read into your market space before to have a skype meeting and the actual meeting wich usally takes between 30 minutes and one hour.
E-book on Upwork Success
Another dissapointment at the Upwork platform was that it will take a minimum of 13 weeks to get my Top Rated status back. Even though I have an excellent feedback or Job Succes Score (JSS). Technical talk and noboday cares probably. In the meanwhile I keep working for my loyal clients and slow down my chace for new clients untill I have my Top Rated status back, let them come to me.
These episodes are fuel to my E-book about Upwork Succes, collecting good and bad experiences. Always look at the bright side.