Scientific Advertising by Claude C Hopkins is a 62 pages e-book (pdf). It is a highly recommended read by all big names in marketing. I do not claim to be one of those marketing guru’s, but I do recognize that this is a book that every startup, business owner should read. That is, when you do not have a marketing department, and you use any form or shape of advertising.
The book was written in 1923 and became public domain literature. I choose to re-distribute this work for two reasons :
- This is the ultimate basis for anyone who writes add copy
- Still too many people have never heard of it, including myself untill not that long ago…
There are several copies circulating, some of those are not complete or contain errors. I am sharing this 2016 edit with all my new subscribers! Get your copy here and download Scientific Advertising: