Scientific Advertising by Claude C Hopkins is a 62 pages e-book (pdf). It is highly recommended by all big names in marketing. I am not a marketing expert, but I do recognize that this is a book that every startup, or small or medium sized business owner should read. That is, when you do not have an marketing department, and you (will) use any form of advertising.
The book was written in 1923 and became public domain literature. I choose to re-distribute this work for two reasons.
- I did not hear about this book until shortly
- Editing the book helped me internalize its content
There are many copies circulating, some of those are not complete or contain errors. I am sharing this 2016 edit with all my new subscribers! Get your copy here: